Business Summary

A 10-year old, market-niche leader that offers a wide variety of survival and preparedness equipment including: Food Supply, Energy (Solar & Stored Power), Water Filters, Survival Shelters & Survival Gear. Over 1,200 SKUs available with 90% of orders drop shipped. Average order size is $155. Good standing relationship with 25 suppliers. Profit and Sales up substantially in 2012. Business can be transferred anywhere within the U.S. Over 7,500 customers in current database with 25% repeat customers. Strong, easy to remember and keyword rich domain name. 48% traffic driven by search engines and direct traffic; 20% from social media. Currently it takes the owner and one employee to run this business. Strong growth opportunities include: additional PPC & email marketing, shopping engine expansion, creation of an aggressive SEO campaign, affiliate marketing campaign, and easy expansion to eBay, Amazon and other online CPA comparison shopping engines and networks. Owner will provide strong transition support.

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