Business Summary

Personal Financial Management Portal with a dual strategic focus. First this business offers the consumer a best in class tool that focuses on comprehensive user needs including account aggregation and analysis, budget setup and tracking, future financial goals setup and tracking, sharing financial artifacts with family/friends and the community, collaborate with others on financial matters and integrated professional financial advisors access. Second this business model offers the financial services community with a unique market place for their personal financial services offerings. The market potential is substantial for this newly developed business which currently is up and running in a beta mode. Developed technology includes mobile apps for the iPhone and Android phones. In addition the technology provides a third party/private label marketing capability which provides a substantial opportunity to license/partner with organizations that have a large customer base. There are currently 61 million individuals in the US alone that are doing online banking and in addition there are approximately 209,000 U.S. financial advisors, all potential users and revenue generators for this business model. A competitor Mint.com was acquired by Intuit for $170 million. The current owners are looking to divest this startup to a third party which will be able to take this substantial opportunity to the next level. A likely buyer will be an experienced Internet entrepreneur, private equity or venture capital firm, a third party marketing company, or a financial services provider.

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